As part of my internship with City Corridor, a digital marketing agency in Charleston, SC, I designed touch-screen advertisements to display on kiosks in Macy's New York, Chicago, Yankees Stadium, Charleston, Hilton Head, and Los Angeles.

I also designed 3D thank you cards.

Opportunity

Design and create a VIP mail-out package for a music festival that contains a poster, admission ticket, and informational booklet with a CD.  All items should fit in a box suitable for shipping.

Solution

I created and branded the Sound and Space Music Festival. The festival is held in Sedona, AZ and combines live music and star gazing. Multiple music stages and star gazing stations are intermingled.

The goal of my design was to create memorable print pieces that evoke the same reactions as seeing a shooting star on a crystal clear night.  I used as many different materials and unconventional affects as the project parameters allowed.

The poster has a die-cut which allows small hooks to fold out of the paper to create a 3D effect. The booklet includes a removable pocket map, stickers, a pre-fest CD,  transparent envelope, and a pop-up, light-up page all working off the space motif. The page that folds to hold and protect the CD is my own original design. The box has a silver metallic coating inside and is constructed without glue, originally a cake box design, I modified it to make it more compact and sturdy. 

Opportunity

Redesign Dapper Ink's website.

Solution

Dapper Ink is a design and printing company in Greenville, SC. It is small company that emphasizes hand-made quality, so I created a site that combines the playful process of screen printing with the dapper class of a professional creative organization. 

Scroll-activated animations introduce the company on the homepage. As the user scrolls different steps of the screen printing process are set in motion. Each step reveals different information about the company and represents a different page of the site. Selecting any page will push the printing screen away and reveal the new page underneath. 

Opportunity

Conceptually and physically build a typeface that caters to a specific demographic, complete with 52 letters, all numerals, and punctuation.

Solution

My typeface is based on a 13th century inscription I saw in the Santa Croce in Florence, Italy.

Because the inscription was done by hand the letterforms have many variations in size and shape, so I devised a consistent set of letters based on the varying Roman examples in the inscription. All but four of the majuscule letters were present in the inscription, but since the Romans didn’t use minuscules I created those myself using Garamond and Baskerville as a guide to Roman character and line width. The typeface is intended for the church’s use on signs, tickets, and other material.

*Sancro is a working typeface and is available upon request

Opportunity

As a group, design a conceptual and informative magazine about Mid-Century Modern design.

Solution

Mid-Century modern design has recently had a strong resurgence in popularity. Excitement over the Mid-Century trends can be seen most clearly in interior design, fashion, and the hit TV series Mad Men. The clean lines, sharp dress, simple form, and dramatic architecture of the era have an undeniable aesthetic appeal, but there is much more to Mid-Century modernism than sexy suits and wire chairs. This magazine breaks down Mid-Century modern design into eight categories and explains why they are more than just aesthetic trends; they are part of a living ideal that still touches every aspect of the modern American’s life.

Parallel is a 92 page magazine with original copy, design, and digital collages created in collaboration with Logan Hickey, Sarah Grace Kivett, and Ian McKinnon.

See the complete magazine on Issuu.

Opportunity

Under the Plexifilm label, design a series of four DVDs about designers Philip Johnson, Dieter Rams, Steve Jobs, and Charles Eames.

Solution

A visionary is someone who sees beyond what is, to what could be. Visionary designers design for the future. They create things that will revolutionize their era, and influence every era to come.

On the front of each DVD is a die cut of what that designer was known for creating in his time. Behind the die cut, showing through in color, is an image representing all their designs have led to. The black outline of the die cut shows what the average person saw in the design, but the colored image, partly obscured behind the die cut, shows all the visionary designer had imagined.

If the colored image inserts are removed from the DVD case, the designers face can be seen peeking out through the die cut as well.

Opportunity

As part of my internship with City Corridor I was asked to create a set of icons to be used in sales material and on the website.

Solution

I created 40 icons to illustrate solution features and analytics. The color scheme is based on the City Corridor logo and the palette for the media kits. 

Opportunity

Redesign the Blue Bottle Coffee website. 

Solution

The new site is intended to showcase the urban sophistication of the Blue Bottle story, logo and image. It reflects the company's attitude towards coffee; no frills or distractions, just quality. The name Blue Bottle has an interesting story which is illustrated through a parallax scrolling about us page.

Opportunity

Design a Works Progress Administration 1950s style poster for a current cause.

Solution

I designed a poster advertising Anderson University's relaunch of their art department called the South Carolina School of the Arts. A WPA style character sketches 13 of the school's art and design professors. The headline "Think Deeply. Work hard. Make art," emphasizes the department's commitment to training students to create art with meaning and purpose.

*The illustrations are a collaboration with Rachel Clark

An exploration in refraction, projection and line drawings. A contour line drawing finds new purpose as it is projected onto the contours of the human form. In the stills you can see traces of my skeleton drawings abstracted by the refracted light.

A process video at the bottom shows the making of the film.

Opportunity

Design a poster series to convey the current focus of a non-profit company.

Solution

Prison Fellowship is a non-profit company that equips volunteers to go into prisons and befriend, care for and share the gospel with inmates. Society shuns and dismisses criminals, but this poster series is designed to make people aware that they cannot simply avert their eyes from the problem because the majority of criminals are released back into mainstream society. The poster provides information meant to shock the viewer into examining their potential fears and prejudices. 

*This series won a local Silver Addy in the American Advertising Awards

Opportunity

Design any project based on two randomly selected words.

Solution

As fate would have it, my words were "puppy" and "joy," two words which are not only extremely maudlin but have also dangerously cliché.  To avoid the obvious pitfalls, I created a greeting card company whose goal is avoid cliché at all costs. The cards are intended to be fun and unique, without being cheesy. I created a logo and a few sample cards.  The card company is ironically called, “Joy Puppy Greeting Cards.”