The Center for Comprehensive Health Practice is an interdisciplinary health center in East Harlem, New York. The goal of this rebrand is to create a look that will reflect the family-focused mentality of CCHP, help generate awareness in the community for this 50+ year-old establishment, and appeal to both higher & lower income patients in a sensitive way that unifies and lifts people up.
CCHP’s program is unique because it does not just look at problems as solitary issues, but considers how all aspects of life effect a person's health. The overlapping colors in the logo emphasize the beauty of this "comprehensive" form of healthcare, showing that when different experts work together and different parts of life are examined together, new solutions can be found. The marketing material created for CCHP uses bright blocks of color to encourage positivity and hope, and to appeal to patients of all ages.